Many companies use Artificial Intelligence (AI) to streamline creative and engineering processes. But some companies in the defense and high-tech industries are also using new tools to improve brand marketing campaigns and help source hard-to-find workers.

“AI is helping these businesses personalize campaigns, automate tasks, and find passive candidates who aren’t actively looking for work. It’s a game-changer for the brand marketing industry and it’s helping our clients out-hire the competition without breaking budgets,” says ays Whitley McAlister Cain at AMG Defense Tech.   

While AI can be used throughout the recruitment and hiring process, we encourage clients to use AI tools for sourcing and marketing—while leaving the hiring decision itself to people.

This approach is in line with popular views. A recent Pew Research Center study found that “66% of the respondents would not apply for a job with an employer that uses AI to help make hiring decisions.”

But, by using AI to improve the efficiency and reach of your brand marketing campaigns you can gain access to several benefits without turning away AI-wary candidates. These benefits include:

• Reduced time to hire
• Increased efficiency and time savings
• More effective and wide-reaching marketing campaigns
• Higher numbers of qualified candidates
• Access to advanced analytics for data-driven decisions
• Better candidate experience and simplified applications

Read our in-depth guide on AI below to learn how to use AI for brand marketing campaigns.

 Personalized Marketing Campaigns

AI might be the most powerful tool to hit the recruitment marketing scene in decades. The most innovative companies are already using AI platforms to personalize marketing campaigns for their industry. This ensures that content resonates with the target audience and leads to more (and higher-quality) applicants.

Here’s how they’re doing it. You can use AI tools to scrape the web for resumes, social media profiles, and industry reports to understand what workers in your field are looking for. These tools will help you:

–   Identify language that resonates with candidates

–   Understand individual preferences

–   Write job postings that includes popular career goals 

With this data, you can send personalized job posts to candidates on LinkedIn. Or, you can build dynamic paid ad campaigns that find candidates who match specific roles. The best tools will also suggest content, language, and post timing that will give you the largest return on investment (ROI). They’ll also allow you to adjust campaigns on the fly to improve results.

By using AI to build personalized campaigns, you can increase the quality and number of candidates. You’ll also be able to reduce the time to hire and save money by avoiding wasteful ad spending.

 Optimizing Job Advertisements

Once you’ve started to gain social media followers (and interactions with stellar candidates) the job still isn’t finished. It’s also important to optimize job postings—which is the final content candidates see before applying.

You can use AI to analyze existing job posts and to help you write new listings. By plugging existing posts into an LLM, you can get back a range of improvements that improve ROI.

The best job boards also allow you to personalize ads for each type of job. Marketing professionals may have very different values and goals compared to engineers. AI tools help you better understand your target audience and personalize ads for each type of worker.

Finally, you can use AI to optimize your postings with keywords. This will help your postings jump to the top of job boards and outperform competitors’ openings.

 Employer Branding Analysis

One of the best ways to use AI is to refine messaging. With AI, recruiters can use AI analytics to see what messages resonate with target candidates. Let’s look at an example.

A defense firm was struggling to reach the best candidates in their industry, despite investing in a new website with candidate-focused content. They analyzed user behavior with AI, including time-on-page and heat map metrics. This helped them understand why candidates were leaving their website before applying.

The business found that candidates who made it to the bottom of their About page, where their company culture, workplace values, and mentoring options were featured, were most likely to click apply. But this information was missing from the home page and social media.

To solve this problem, they re-arranged the About page and re-wrote content on the home page to focus on these critical areas. As a result, the firm was able to boost the number of applicants. They also increased the quality of applicants for each position. Ultimately, this helped the client achieve their hiring goals and save money from manual recruiting hours.

 Automated Follow-ups & Updates

 Modern candidates have high expectations for companies. Chief among these is an expectation that businesses will communicate and provide regular updates. “Over half (57%) of employees said a lack of communication was the biggest red flag that gave them a negative impression of an employer during the hiring process,” says HR Magazine.

Firms that fail to keep candidates updated and maintain excitement will see an increase in candidate ghosting and have trouble hiring the most in-demand workers.

We encourage clients to use AI for regular follow-ups with candidates—even when there’s no progress to report. This keeps your business top-of-mind and maintains excitement long after they apply.

Mailchimp is one of our favorite tools for automated follow-ups. Many companies already use the platform for email marketing campaigns. Plus, the tool makes it simple to automate candidate follow-ups.

Candidate Sourcing

Brand marketing is designed to bring the industry’s best and brightest candidates to you. But sometimes you still need to manually source candidates to find the most in-demand workers. AI can help with this process too!

At AMG Defense Tech, we use AI-powered tools to help clients find the top candidates in their field. We’ll also help you source workers whether they’re passive candidates or actively looking for work. These powerful tools help recruiters search for candidates across a huge range of platforms, like:

• Social media sites
• Dozens of popular job boards
• Industry-specific niche sites like GitHub.

Use keyword matching and other criteria to find the best workers for your open positions. With this approach you can easily find and contact passive candidates who aren’t looking for work but are open to new roles.

The best tools also leverage predictive analytics to identify those who are most likely to be open to a new role.  

AMG Defense Tech Can Transform Your Recruitment Marketing with AI

Our team helps defense industry and high-tech companies find and hire the best candidates by using cutting-edge technology like AI. Contact our team today to learn how we can supercharge your brand marketing campaigns and gain an edge over the competition.

We’ll help you save money, reduce time-to-hire, and improve the quality of hires by integrating AI into every aspect of the recruitment marketing process.