Lipsey Logistics is recognized as a premier employer, transportation provider, and business partner by building long-term partnerships and fostering a culture of trust, safety and service.

Lipsey partnered with Advance Recruitment because they needed to increase the number of driver hires per month to support sales growth. The company had historically relied on popular job boards to provide cold leads, but was underserved by their partners. They needed to increase both the volume and the quality of leads and reduce the time to hire.

The Advance Recruitment team presented a strategy that showed the client how better audience targeting, messaging and tactics could directly drive active job seekers to Lipsey from day one.

Key Campaign Objectives

INCREASE QUALITY OF APPLICATIONS

INCREASE HIRES AND DECREASE COST PER LEAD IN YEAR OVER YEAR MEASUREMENTS

  • Decrease cost per hire
  • Increase hire numbers per month

  • Attract better qualified applicants

  • Establish Lipsey’s brand through targeted social media and content

After working with one of more well-known lead sources in our industry, I can say that working with Advance Recruitment is like night and day. Advance Recruitment helps me work smarter not harder by analyzing my Ten Street data to help me better understand my applicants and hires. They regularly bring me campaign reports and highlight key takeaways and insights. They always strive for the best results by optimizing and tweaking campaign tactics and messaging to maximize results and drive down costs. They are true partners.
Kendal Helms, Lipsey Logistics

Results

3.5x

GREATER HIRES IN THE FIRST MONTH

3X

INCREASE IN AVERAGE HIRES PER MONTH WITH ADVANCE RECRUITMENT COMPARED TO PREVIOUS 12 MONTHS
QUALITY OF APPLICATIONS HAS IMPROVED DRAMATICALLY FROM PREVIOUS 12 MONTHS, INCREASING HIRE RATES

If you’d like to learn more about how we can help you adapt to the evolving marketing landscape and ramp up your efforts, please contact us today.

Published On: 04/25/2018

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